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Squeeze the Search Engines with selected directories

While its increasingly difficult to get one way quality links that don't employ nofollow stategies, you don't have to waste cyberspace and fingertips with pointless efforts.

Birds of a feather sleep together. Few people are bereft of bias, and likewise for search engine algorythms. Indeed, that is what they are and must evolve towards. How else is an emotionally stupid piece of software to draw any sort of reasonable conclusion? Select your bedfellows and the search engines may assess that you belong within that assortment of keywords.

Diminishing returns. There is a point after which the number of low relevance links which may point to your site, are useless. Sure, you may get a limited amount of traffic, but is it out of worthless curiousity or anything practical? If you run a bed and breakfast business in Ireland, how much quality traffic would you expect to get from a website in India which promotes domain names or ringtones? A travel directory in India, however, may be a bit better if it has a category with more than a few listings related to Ireland.

Descriptions and one-liners. Getting your url listed is one thing but consider also any extra value that may come from an expanded description as opposed to one sentence. A one-liner belongs in a comedy club and an opportunity to put your best foot forward is lost. Consider the human browser who seeks a difference between a number of listings. Would you opt for the site which has its title rehashed into a description, or a site with a proper description of its services or offerings? If it is worth spending two minutes in the first place, then it should be worth spending two and a half minutes. You're getting a contextual ad. after all.

Company Branding and titles. In a limited number of cases only, is it worth using your company name in the title, if hyperlinked. Yes there is the contextual advantage, but the full benefits of anchor text are lost. Who is going to type in your company name, when searching for a product or service, but yourself and a limited number of people who know you? This brand recognition will come anyway as the search engine should find it in either case, but incoming keywords pointing to your site is reduced, confused and an incorrect strategy. Remember the emotionally challenged, or logically designed software, which must decide your place in the world?

Physical Addresses. To maximise any potential, use these fields if they exist as they also place you within a geographical region. Instead of Boutique on the web, you may increase your chances of traffic for Boutique in Boise, if that is where you reside, and so on.

Competition jealously. Some will worry about a directory being higher in the Serps for a particular set of keywords which a client might desire. So what. As they don't sell your product and still point to you, who ultimately wins? Not withstanding any page or web rank implications. In most cases where you site is reasonably constructed, you will get the credit. The logically designed software can usually figure out the probablities, and its just a matter of time while the mathematical formulae are thrashed out.

Focus. More or less back to context, bedfellows and algorythmic assessment, but another reason why some directories will insist of you finding the most relevant category to submit your site to. Granted, it may also be to preserve their own logical structures, but they are much the same thing. The object is to align yourself with bunches of similar keywords.

Regional prediction. As the S.E.'s seek to return more accurate results, you may well find that the world is too big as it is and countermeasures will ensue. The most logical way to go is to provide both an overview and a regional view. You can see that they've started doing so in the last few years, and will likely attempt to perfect this. There are too many bidding for the same top page or two and any compartmentalising will achieve this end. Searching would already be by town, except for the fact that it would be a little too cumbersome for the end user to trawl down through the logical containers. Remember that the software has the advantage in this respect and must wait for the people to find a workaround or alternative solution.