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I Dare You To Find Content That Search Engines Love

Some people spend thousands of dollars, and expend months of effort to increase their page rank. Could questionable search engine optimization techniques lead to URL penalization? Absolutely yes!

Artificially boosting your ranking at the search engines is really a poor strategy. Remember, with search engine optimization, there are no short cuts. If you do employ shortcuts, ask yourself these questions? Will your strategy make it easier for those seeking your website content? What is your goal? Will your strategy enhance your site and add value?

It is vital that you build your site solidly and simply. It must be easily navigated. Your URL, page titles and headings must be search engine friendly. Use simple text to describe the content of your page.

Use good, original content. Update it regularly and continue to do so. This provides your readers with the incentive to refer your site to others. They will also visit you on a regular basis. Best of all, doing this attracts the search engine spiders.

The sites with regular, fresh, high quality content will get increased visits from the search bots. Some sites are known to draw them back by as much as one to three times per day. Search bots will only do this if they see fresh content.

If they do find fresh content they will continue to navigate your site. It is known that fresh content throughout your entire site is costly and time consuming. However, it will separate you and elevate you from the rest.

Inbound links from relevant and trusted sites will always provide you with a boost. Search engines do not only check the number of links pointing to your site, but they also check whether those links contain content which is related to yours.

In a continuing effort at better service, Google is always manipulating their search engine algorithm. The goalposts are being shifted all the time. Delivering accurate, relevant and quality content is what they are after. It is better to work along with them rather than attempting short cuts.