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Why Promote Your Website?

If you are serious about the net, than you have to promote! In order to make money you need to spend money, so the answer is simple, go where you believe you can make money.

If you have unlimited budget - PPC (pay per click) is the best way. There are many programs such as Google, Yahoo and others as well.

If you have small budget - submission software or online companies are the way to go. With monthly submission and re-submission of your website will help your product/website stay indexed.

If you have no budget or do not want to spend at all. Remember there over 20 million .com's, net's, .org's etc online.

Do your research and understand what it takes to succeed online.

Many website owners believe that just getting few inbound links to your site will solve all your problems. For example Yahoo's inclusion request for $299/year, or just submit to Google or Yahoo yourself. I mean it is so easy..right? So why should you pay some service out there money if you can do it yourself?

This is correct and incorrect answer. Getting few of those links may help, but why stop there. Many search engine tools have close to 700 FFA link (free for all links) which helps you to build traffic.

Looking back at Yahoo directory which is comprised of human editors. I believe that Yahoo's goal is to charge webmaster to pay for their services, and it made sense few years back. Nowadays, it is worthless. Why? Most of us use Yahoo search engine, Google search engines, etc.

The goal is to get listed on as many search engines and directories, FFA sites, etc as possible. The reason is that Google, Yahoo, MSN, the big search engines pick your links from those sites and more you have the faster you get listed.

But what makes some websites to be listed for keywords such as "mortgage", how come some websites are in top 10 every single time? Most of these sites have build relevance on search engines over years and in some cases it is impossible to move them lower.

So what can you do? Creating variations of web-page keywords on your site will make you website more visible. Take a keyword "mortgage". You can create a page about "online mortgages", "mortgage lender" "home mortgage" etc.