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Search Engine Optimization- What You Honestly Need to Know

So you want to rank high, really high in the search engines eh?

If so then there are some points and updated techniques that will certainly boost your search engine optimization resulting in higher rankings.

This article will not focus on history and theories but will get right down to the actual ways that will show you results.

Basically you want to concentrate on two forms of SEO. These are on page and off page Search Engine Optimization.

On page SEO is how you present your actual website by adjusting your html tags and your website content. These include your title, description and keyword tags. You want these to include your keyword or key phrases.

Also include your keywords in your content. Use attributes such as header tags (h1), bold, bullets and anchor text.

Anchor text is the readable text on your website that is clickable and takes the visitor to another web page or location. Use your keywords here to make your site relevant.

Don’t overdo any of these techniques are you could be accused of spamming. Maybe not directly but you will suffer in your rankings.

Off site Search Engine Optimization is overlooked often but is just as important if not more. This includes anything not on your site that may improve your rankings in the Search Engines.

This is mainly links back to your website, but also could be how many visitors you received, how long they stay and what links they click.

You can control this somewhat by the quality and content of your site.

The best links that you can get to your site are one-way links. These are sites that link to you but you do not link back.

One good way to get one-way links is by writing articles and submitting them to article directories. Be sure that you include a link back to your site in the byline. If possible use your keywords in the anchor text, the article title and throughout the article.

You can further post on forums and social book marking sites. Be creative and find other ways such as Yahoo Anwsers, YouTube and eHow.