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The use of back links is one of the fastest, easiest and least expensive ways to market your website. It is also a great way to increase the amount of traffic your site gets. Back linking is basically placing your link on other sites or in places where it is likely to be seen and clicked on taking the visitor back to your site, hence the name back link.

The most important thing is to make sure that the sites and places that your site’s back link is located on are relevant to your site’s content. Visitors are more likely to click on a link that has similar content or looks to be relevant than to click on something totally unrelated. Back links can just be a simple link or it can contain information like an advertisement about your site. Visitors are always looking for new ways to shop and new ways to save money on the things they are looking for.

If you are back linking with sites that have relevant content and are related to your site and the products or services that you offer visitors are more likely to click your link just out of curiosity to see what you have available. Back linking is one of the many ways you can use to increase the number of visitors you have to your site.

By choose websites that are related to the things you have on your site, and that are receiving a good number of visitors themselves you can increase the target audience that your site information reaches. In doing this you increase the number of people introduced to your link. The more people who are introduced the more chances there are that someone will click on your link.