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When you are looking at ways to promote your site one of the easy ways that can be a major contributing factor to your ranking is back linking. Back links are also links that are placed on other sites, which return to your site.

Backlinks can also be links within your site, which link to other pages in your website. Active links heading towards any part of your site from anywhere are usually looked on favorable. It is important however, to keep in mind that back linking from other relevant sites will have more of an impact towards search engine results than back linking within your own page.

Back linking also helps to attract more traffic to your site. The more places your site is listed the better the chance is that you will get traffic. You have probably witnessed it yourself or done it yourself. You are visiting a site and notice a link to another one that looks interesting so you click on it and it takes you to that website.

That is back linking and it can be quite effective in attracting people to your site. Every person that visits is a potential customer or client. This is one way to promote your site and gain the full advantages that the web has to offer in the way of internet marketing and search engine optimization.

Back links are one of the many things you can use to promote your website, increase your search engine rankings and attract new customers or clients to your site. It is essential for any company with a web presence to market online effectively. Back linking is one of the ways that you can use to promote your site; it is easy and often inexpensive.