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White Papers, Articles, And Press Releases - Do They Help In SEO?

The importance and effectiveness of white papers, articles and press releases in the scheme of SEO or search engine optimization for a website remains a common question.

Undeniably, articles are one of the principal elements needed to enhance website content in a way that search engines will take notice. As part of the SEO method, article syndication fetches quality 'backlinks' and link popularity for a website. In other words, the articles are the means in which content gains links and traffic. Articles not only help to generate targeted traffic; from the visitor point of view, articles provide useful information regarding the products or services a website has to offer.

Writing articles enables a website to gain optimum rank in a search engine if you follow these guidelines:

* Write only about what you and what you know well. Articles should be written on recognized topics that are relevant to your target market and with intent for submission to article directories and websites. These websites and directories accept new content and publish articles similar to the topic you've written on. The articles submitted in the directories fetch strong referrals. Every week, two to three articles should be written and submitted at a consistent rate.

* By separating information into multiple subtopics and by groping details, your topic will be easier for the reader to understand and absorb. The more you clarify and simplify your topic, the more effective and meaningful the content.

* To expand the sources of information, linking can be used within your articles. This allows your viewer to reach detailed topics from other relative sources, such as reference pages, news sources, forums, and blog posts to name a few.

* Applying SEO principles to the articles on your website is highly beneficial. Including a title and heading are important in leading the viewers to relate to the article's subject. When written in a simple tone with clear and useful information, articles leave a reader with concrete knowledge and understanding. This can be further encouraged by concentrating on the most important points through the use of headings, bold type, lists, and other visual elements and textual arrangements.

A press release is another form of content that brings publicity to your website and helps you improve your business online. Regardless of the plan or service you will implement to your online business in future, that information can be stated in a press release. Numerous press releases increase publicity, allowing you to gain a good reputation for your brand. In turn, this will make your business recognizable everywhere, both on and off the web.

Getting acquainted with the correct way of writing a press release is imperative. There are thousands of press releases on the web and it is easy to become lost among the masses. By writing a press release properly, you increase the prominence of your website and the impact on your viewers.

White papers are indeed valuable for the online viewers. Through this tool, you can often argue for a specific position or provide a desired solution to a problem. If your viewers are in question on any information that is not obtainable or obvious through other content on the website, a white paper is your opportunity to provide the answers. This is a major reason viewers will continue to return to your website for the information they seek. In this sense, white papers function as a means to increase the conversion rate, and increased conversion leads to better ROI.

Properly publicizing a website includes several online marketing methods, among which white papers, articles and press releases are the most important and effective. Actively employing these methods this will entice and impress site visitors, as well as search engines.

Mark York is founder and CEO of Vertical Warfare Inc., an Internet marketing firm in Centerport, New York, specializing in Internet marketing services for business to business clients. These services include search engine optimization, website design, website conversion, website analytics, and software as a service development for the B2B market.