Web Site Content - Going Beyond Facts And FiguresIn all the hype online marketing has created, it is quite easy to get lost in the facts and figures pertaining to such. In spite of this, it is still very important to keep your focus on web site content. This is because content is very relevant in the path towards web site success. This is why it is important to keep in mind certain concepts. Content length, for starters, is one of the important concepts for web site content. A web page's length should be at the top of your list of priorities. However, the content length for all webpages and websites would differ from one another. This would depend on the relevance of your content as well. For instance, blog entries would be shorter than articles explaining a concept that is technical in nature. Most blogs are online journal entries, so these would be brief, concise, and straightforward. In fact, avid readers of blog posts prefer to read such entries. But for technical articles, it would be difficult to explain such a technical concept in a short article. Thus, it would be completely understandable to have longer articles. Either way, writers should keep their sentences at around 10 words, or even fewer. Longer sentences are inevitable at times, so just keep them at bay. As much as possible, cut down longer sentences, so that they would be more readable. Keyword density is another important concept. This pertains to the number of times the keyword or keyphrase has been repeated in a particular article, in relation to the total number of words in that article. Understandably, you would think that the keyword repetitions, the better your article would be. However, this is not necessarily true. What is important here is the flow of ideas in your article. Have you ever heard an article that does not really read well? Chances are, the writer was attempting to insert keywords and keyphrases into the article, to the point that the some parts of the article no longer makes sense. This should be avoided because search engines can ding your website for this. Keep your paragraphs as short as possible. Imagine looking at a very long article, with very long paragraphs. Would the article really be as appealing to read as a shorter one? With long paragraphs, chances are, your reader would hit the BACK button in a jiff. Thus, it is important to keep your paragraphs brief, concise, and short. Lastly, you should make sure your article is a good read. Nothing beats being a good read when you are aiming for quality web site content. Keeping these tips in mind, you just might be a step closer towards high-end content for your web site! |