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Finding the Right SEO Manual

On the market today, there are a variety of search engine educational programs to choose from. These programs are designed to assist in showing the user how to insert HTML code and keyword saturation to help spidering programs latch on to the site with greater efficiency, therefore generating free targeted traffic which in turn creates a higher page ranking.

Did any of this sound foreign? Another language perhaps? I gave the explanation in that manner to prove a point. Search engine marketing and optimization is much simpler than it sounds, and when it seems as if someone is speaking in tongues, it's only because they took the time required to learn the language.

The reason for this short article is to explain the simple fact that it's just not necessary to spend thousands of dollars to have someone give you tips on how to make your web site more attractive to search engines. With an HTML writing program and the right training, you can achieve the same results as the high priced optimization companies at a fraction of the cost.

The only keys you need to learn are how to edit a web page, and how to transfer that data to the hosting computer, or host. You will need an HTML editing program, and an FTP program to transfer the data. These are both available free at downloads.com. A good program to use for editing, and my personal favorite, is Dreamweaver MX. For the file transfer, I prefer to use FTP LE. You can find a list of HTML editors on page 6 of the "Do it yourself search engine marketing manual".

Inside, you will learn how I found three critical components to search engine marketing, and how to apply them to your own web pages. You will be shown the formulas for properly designed web pages, as well as content writing keys and the importance of linking to other sites relevant to yours.