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Big SEO Tips For Small SEO Budgets

With billions of pages on the web and millions of pages competing for the same keywords, it can literally cost a fortune to get your site noticed by the search engines. But, if your budget is anything less than a fortune, have no fear. Just follow these few tips:

Think quality over quantity. If you're Coca-Cola, it might be important to you to have millions of site visitors from all over the world. But if you're Bob's Shoe Store in Tucson, what's the point in attracting visitors from Bhutan? Your limited dollars are better spent on local search and locale specific keywords.

Optimize your text. Many small business websites make this mistake. If you want your site to rank well for "Tucson shoe store", your text needs to mention Tucson. Include it in your header 1 tag. Include it in your paragraph text. Include it in your captions. It's nearly impossible for a small site to rank well for keywords that are not included in the page text.

Don't forget the Meta tags. Many smaller websites are built in-house, with WYSIWYG software. The developer may never even look at the html code, much less edit it. Be sure to check your html code and update your title, keywords and description tags.

Build up incoming links. Get as many similar sites to link to your site as possible. But avoid free-for-all schemes like the plague! If your budget is already small, you certainly can't afford to fix your ranking once your site gets banned.

Publish an XML sitemap. All of the "big name" search engines now rely on sitemaps, so there is no reason not to publish one. Be sure to keep it updated as your pages change and as you add fresh content.

Practice some patience. Search engine optimization on a small budget takes time. Make sure your text is optimized, keep your content fresh, ensure your sitemap is up to date, and your ranking will gradually rise.