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Must My Website Be Noticed?

What makes a website perform well as an advertising instrument? Well, when a person is looking for a product or service on the internet, there are different factors that contribute to the outcome of that persons ultimate decision, whether they found a reasonable facsimile of what they were looking for, whether they actually spent any further attention or any hard cash on their chosen item of interest. If so, what played a role in directing that person to the decision they made?

If one looks at above line advertising, such as television or radio, one can compare this to internet marketing in one area. This is the area of visual and mental stimulation. Did the website or TV advert make some sort of impact on the viewer or user? What went into the design? Was there a clever angle to the overall design? Was the design visually stimulating? Did it successfully create brand awareness in the viewers mind? Was it memorable, or did it simply bore the viewer or listener with unnecessary oratory and jargon, causing them acute temporary memory loss? In the case of a website design, did it present well, in that it was visually organized and the interactive navigation was easily negotiable and interpretable? From this important perspective, the advertising effectiveness of advertising via the internet can be directly compared the old school methods of print, television, and radio advertising.

There is a totally exceptional portion of web advertising, which cannot be compared to any other advertising medium, that is the search engine marketing arena. A search engine is a system that provides seekers of information with the most relevant information possible according to their initial enquiry. The search engine uses a system or method, based on the age old science of information retrieval. A search engine can be analogized by the example of a simple library. The clerk of a library, or librarian, must use whatever system they have employed to organize their material, which is books. They have evolved it would seem to incorporate their multitude of books into an index, where the subject matter of the book would determine which category it might fall into. There will be categories and sub-categories depending on how many books there are and what subject content they might cover.

So this is rather similar to how a search engine would provide website addresses to those who seek information, products or services. Because, if they don’t have an exact address, the most accommodating way a person can find these things is by using the services of a search engine, it hands somewhat of a large authority to that body. Therefore the need for one who masters or hosts a website, should they expect financial returns perhaps, to understand the fundamental factors that go toward getting ones website noticed, and noticed before other similar or competing websites do, is to be considered at the utter top of their list of elementary concerns when undertaking the prospect of internet marketing. The process of optimizing ones website to improve visibility by a search engine such as Google is called Search Engine Optimization or SEO.