8 Key Ways To Search Engine OptimizationThere are millions and millions of sites on the internet and until and unless you have something with which you could make your site visible to others, you can't expect any visitor to your site. What is the one medium that is being used by internet surfers to gather information? Obviously, it is search engines and that is what you have to make use of to make your site visible. • Always create a site which is related to the field you are comfortable with. It is called playing to your strength. • Always have a site that is easy to navigate. The layout of the website is very essential. • Research is of paramount importance. See what your competitors are doing. Check what is in and what is not in the market. • Identify relevant keywords for your site. All the important keywords must be used in the metatags, page titles and file names. • Try to make your site search engine friendly. Make changes to your site so that it might easily be crawled by the search engine spiders. • Be focused on what you have to dish out. It is advised to keep to one topic per page. • You need to associate to the right kind of directories. The more your pages are relevant to the directories you join, the better your search engine rankings would be. • The page ranking of your site depends a lot on the backlinks. That is what you have to focus on. Try to get as many backlinks as possible. You can go on a reciprocated backlink campaign. |