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SEO - Search Engine Linking Strategies I

Search engine linking strategies are an important part of the search engine optimization, or SEO, of any web site. Google, especially, has made clear in statements that a major aspect of their listing algorithm is the number of links that a web page has back from other quality sites. According to Google “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”. That comes straight from the lion’s mouth.

There are a number of ways of setting up these links. When working on your linking strategy keep in mind that while a one way link away from your website can bleed relevance away from your site, this is not always the case. Sometimes a one way link to another site regarded by Google as being expert in your field can help your listings. Frequently, however, this is not the case and few sites will provide you with a link without one back. This is called reciprocal linking.

One way, then, of getting a link back to your site is to request one from websites with a good page ranking. The page ranking, or PR, of a site is indicated by the Page Rank bar on the Google Toolbar. This shows a green line that indicates the PR in figures on mouse-over. This is an indication of the link popularity of a specific web page. The higher the PR of a web page you are linked from, the better it is for your page rank and your listing in the search engine index for the specific keyword your page is optimized to.